You can now get certified as a customer-driven Agile Business Architect by attending one of our EA Principals Industry-Based Courses. It focuses in detail on this article published by the Open Group entitled "Providing Customer-Driven Value With a TOGAF® based Enterprise Architecture".
The business architecture domain within Enterprise Architecture is not just about business capabilities and business processes. It is foremost about optimizing value for your customers and contributing to building a more customer-driven organization.
The concept of value needs to be mastered and used by enterprise architects in a customer-driven enterprise, as shown in Figure 1 above. An organization usually provides several value propositions to its different customer segments (or persona) and partners that are delivered by value streams made of several value stages. Value stages have internal stakeholders, external stakeholders, and often the customer as participants. Value stages enable customer journey steps, are enabled by capabilities and are operationalized by processes (level 2 or 3 usually). As for customer journeys, they are not strictly speaking part of business architecture, but still, be very useful to interface with business stakeholders.
These value streams/stages cannot be realized out of thin air. An organization must have the ability to achieve a specific purpose, which is to provide value to the triggering stakeholder, in occurrence the customers. This ability is an enabling business capability. Without this capability, the organization cannot provide value to triggering stakeholders (customers). a capability enables a value stage and is operationalized by a business process. It is also owned by one business unit or a division within an organization and used by one or more business units or a division. A capability ordinarily needs to be supported by at least one application, system, or IT service.
Practically, value propositions, value streams, and value stages are the ‘Why’ an initiative or a project needs to be done. A Stakeholder is the ‘Whom” that needs to participate to create value. The business process is the “How” an organization can create value. Finally, the business capability is the “What” the organization needs to manage or must do to create value.
On top of examining in detail each one of the elements mentioned in Figure 1 above, the EA Principals Agile Business Architecture Courses will show you how an enterprise architect can work in collaboration with the entire planning ecosystem of its organization using the 5 steps to agile strategy execution, as illustrated in Figure 2 below.
The next online course is confirmed for April 7-8. It’s not too late to attend. This course is recorded for later viewing and includes material (including 3 examples) with over 1,000 slides. You may register on this web page:
EA Principals have been around for a while and have an impressive list of clients. I invite you to read their testimonials.
Customized online or on-premises corporate courses are also offered. A complete syllabus for this 2-Day course is available on request by emailing us at
Authored By: Daniel Lambert, Expert Business Architect


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