Abstract: 

The Observe, Orient, Decide, and Act Loop (OODA) was developed to describe the process needed to win at war. Recently, the OODA Loop has been applied to business and product development as a way to describe decision-making cycles. In these situations, the loop often gets stuck at the D, and the team is reduced to making a sound like OO-OO-OO. This paper explores why it gets stuck and how to put the D in the loop as a basis for effective action.

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